Microsoft, Yahoo Partner Up For Search, Ads
This morning Microsoft and Yahoo announced that they will be merging in order to acquire the “resources to create the future of search”, says Microsoft CEO Steve Ballmer.
This seems strange since Microsoft just came out with their search enging which they are spending $100 million dollars. Possibly this was to scare Yahoo! into merging with Microsoft or to show Y! that they could pull off a search engine.
I will be interested to see how this turns out since we don’t have many details at the moment. What we do know is that Microsoft and Yahoo! are making it very clear that they are only partnering up in the search and releated ads area of their business. [CNET]
