ForcaTech Blog

When we first mentioned the Sept 9th conference and the rumors circling it the new Nano is not one that we brought up. Why? Mostly, I have no idea but alot of it had to do with the fact that I mostly just don’t care. For those of you who do here is what was announced:

• Video camera (640×480)
• NO STILL CAMERA
• Integrated mic
• Integrated speaker
• FM Radio!!!!! That you can pause!! And iTunes tag!
• One-click YouTube uploads (through your computer)
• Voice Over like Shuffle
• Pedometer with Nike+ syncing online
• Voice Recorder
• 2.2-inch screen(whoo hoo .2in bigger than the last)

The 8GB Nano is available today for $150 and the 16GB is available for $180. So if you are looking to get a Nano I don’t know why you would go with the 8GB as opposed to the 16GB. Some pretty cool upgrades for the Nano but seriously, no still camera?

The 3rd generation iPod touches were announced as well. The iPod Touch now comes in 8GB, 32GB and 64GB for $199, $299 and $399. The bigger storage is nice but our hopes and dreams were shattered when we heard that there was no camera and no mic in the new iTouch. The 32GB and 64Gb flavors do have a “50% faster processor” just like the iPhone 3GS. The graphics processor has also been updated to be OpenGL ES 2.0 capable–hence their push on the gaming market.

So why didn’t we see a camera and mic in the 3rd gen? We can’t be sure but here are some possible reasons:

• Not enough room – Anyone who has held a 2nd gen iTouch and compared it to the iPhone they know there is a big size difference. One part of that is the iPhone having the phone hardware in it but the camera also plays a big role in that. Us being camera/mic-less could simply be due to the fact that there wasn’t enough room

• Feature flow- The small iPod Nano now has a camera so why not put it in the iTouch? The iPhone has a relatively impressive camera for being a cell phone. If I were to get a 3rd gen iTouch I would expect the same quality–quality that the video camera in the Nano doesn’t have. The Nano camera is very cheap and wouldn’t flow in the larger iTouch.

• Manufacturing issues- This one is less likely. Some people have said they believe that Apple was planning on releasing the iTouch but during manufacturing they ran into some problems and decided last minute to leave it out. I could buy this if the iTouch wasn’t available TODAY but it is! If they had run into manufacturing issues they more than likely wouldn’t have made their deadline–which they did.

• Pricing- Apple wants a $199 iPod touch. Which they have–even if it is because the 8GB iTouch being offered is really the 2nd gen. If they were to add a camera to it the price most likely would have to be more than $199 in order to keep Apple’s margin at a reasonable level.

• Market control- Apple has had its eyes on the Flip which is available for less than $150. Apple wants to compete with the Flip and it will be impossible for Apple to make the iPod Touch that price and still make a reasonable profit margin.

• Consuming the iPhone market- One reason I was so excited for the Touch to have a camera and mic was so that I could use it like an iPhone when I was in Wi-Fi areas. Which is probably a big reason why Apple didn’t add these features to the Touch. If they did they could potentially take some of the market away from the iPhone–like me. For me, I would still eventually get an iPhone but it may keep me from making the plunge for longer than I would have otherwise.

• Evolution of a giant- In almost every market that Apple has products in they are the number one player–all other companies are clamoring to compete. As of now no other company has released a product that can compete. If you have the best products on the market why do your best when “good enough” is keeping you ahead of the pack? They may just be keeping a few “secret weapons”–Apple Tablet?–in case another company releases something that may steal some of their market.

The new shuffles are pretty cool. The tiny MP3 player is now more tiny and comes in 2GB and 4GB models. The shuffle is now just big enough to have a clip on it that will attach it to your shirt, etc. One of my gripes with the shuffle in the past has been the lack of any kind of screen so you have no idea who the artist is or what song is playing. Now, the shuffle has a VoiceOver option that will–in a wonderfully robotic voice–at the press of a button say the artist and track name. For an extra $20 you can get a polished stainless steel version as well to go with the polyester pants you wear to the gym.

The iPod classic hasn’t died yet. The 160GB is now available for $250.

iTunes 9 is now available as well. New features include:

• Home Sharing — This allows you to share your songs, movies and TV shows with up to 5 other computers on your local network. You can copy the files to the other computers or stream them over the network.
• iTunes LPs — Basically bonus CDs for digital albums. If you buy an entire album on iTunes you will now get the LP complete with extra songs that only you get, lyrics, photo albums as well as some video content and generally some live concerts.
• iTunes Extra — aka iTunes LPs. With iTunes Extra you get the equivalent to the “Bonus Features” disc when you buy a DVD.
• New Storefront — The store is now more intuitive and feels more like a piece of software you download rather than a bloated web page feel that it has had in the past.
• Updated Interface — For the most part no real improvements here. I think Apple just felt the need to put their hand in the code and wave it around a bit. The artists list and albums list now have their own columns to the left of the music as well as the artwork column. The silver header on iTunes is now a lighter gradient that kind of looks strange at first glance.
• App Manager — iPhone/Touch fans are now in luck. iTunes 9 has a new feature which allows you to rearrange the way apps are displayed on your device and can be dragged and dropped as well as synced.
• Palm Pre Blocked — With those of you who have been keeping up with the gauntlet to the death between Apple and Palm, iTunes 9–once again–has blocked the Pre from syncing with iTunes. Palms WebOS 1.2 will fix that though. And then Apple will come out with another update that will block the Pre again. And so on and so on, forever, until the end of the world–then, Palm will come out with another update.

Steve Jobs made an appearance which was exciting but still not enough to bring life to this disappointing conference.

As for the Apple Tablet, no hope for us in sight. Apple isn’t giving us any information or even acknowledging the rumors but we know in our hearts that there is something brewing at the Apple HQ.

So lets wrap it up.

iPod nano – Now has a video camera and FM radio, no still camera.

iPod Touch — No camera in sight, bigger storage options, no Mic.

Apple Tablet — Still just a figment of our imagination.

iPod Shuffle — Now smaller, new colors, VoiceOver

Steve Jobs – Still alive, or Apple has developed a very realistic cyborg–which not likely but possible.

iTunes 9 — Updated interface, media sharing, App manger, 1 point for Apple in the Pre vs. iTunes battle royale.